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How AI-Generated Influencers Are Revolutionizing (and Challenging) Digital Marketing

The influencer marketing industry is going through a major shift, thanks to the rise of AI-generated influencers.

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The influencer marketing industry is going through a major shift, thanks to the rise of AI-generated influencers. These digital personas, created using advanced AI technology, are becoming key players in marketing strategies across industries. But as they gain popularity, questions arise about authenticity and ethics.

Are these virtual influencers the real deal or just a clever marketing ploy? Only time will tell if this trend is a flash in the pan or a game-changer for the influencer economy. So buckle up and get ready for a wild ride through the world of AI-generated influencers.

Lil Miquela AI Influencer
Photo: Instagram lilmiquela

The Evolution of AI Influencers

AI-generated influencers like Lil Miquela, who has amassed millions of followers on social media, are more than just digital avatars. They represent a new era in marketing where brands can engage with audiences 24/7, without the limitations of time or geography. These influencers are powered by AI-driven software, allowing them to interact with followers, promote products, and even express emotions, all while being meticulously controlled and customized by the brands behind them.

According to a recent report by Influencer Marketing Hub, 59.8% of marketers have already integrated AI influencers into their campaigns. This widespread adoption underscores the growing trust in these digital entities, with many brands reporting a “very positive” experience. The ability to customize AI influencers’ behavior is a key factor, with 76.1% of marketers finding it crucial for their campaigns.

But the rise of AI influencers isn’t just about efficiency and control. It’s also about the significant investments being made in this technology. Companies like Brud, the creators of Lil Miquela, have raised over $125 million, highlighting the belief that AI will play a central role in the future of influencer marketing.

Impact on Consumer Behavior

The impact of AI influencers on consumer behavior is profound. These digital personas can engage with audiences continuously, offering brands the ability to run creative campaigns that transcend physical and temporal constraints. For budget-conscious brands, AI influencers often provide a more affordable alternative to top-tier human influencers.

However, the effectiveness of AI influencers isn’t just about cost savings. Their ability to maintain consistent engagement and deliver personalized experiences is changing the way consumers interact with brands. 38.6% of consumers noted that the perceived authenticity of AI influencers impacts their purchase intent, suggesting that while these influencers are digital, their influence is very real.

Ethical Considerations

Despite their advantages, AI influencers raise significant ethical concerns. The most pressing of these is authenticity. As digital creations, AI influencers lack the lived experiences of human influencers, leading to questions about their transparency and the potential for promoting unrealistic standards.

AI Influencer Marketing Benchmark Report 2023 found that 43.8% of marketers expressed significant concerns about the ethical implications of AI influencers. This includes the fear that these digital personas could contribute to the spread of misinformation or set unattainable standards for beauty, behavior, and lifestyle.

Moreover, there’s the question of who is responsible for the actions and content produced by AI influencers. Since these personas are controlled by brands, there’s a risk that they could be used to manipulate or deceive consumers in ways that human influencers might resist.

Democratizing Influence or Diluting Authenticity?

AI influencers are shaking up the marketing world, and there’s an interesting twist: they could actually make influencer culture more accessible. Smaller brands might use AI influencers to compete with big companies that rely on human celebrities. This could open up the playing field, giving businesses with smaller budgets a chance to shine and focus on specific audiences or local markets.

However, this shift could also weaken the loyalty people feel toward personal brands. As more AI influencers emerge, the special connection that human influencers have with their followers might fade because AI personas can start to feel too similar. Plus, since AI can keep engaging with people non-stop, it might create a problem where interactions seem less genuine. When everything is driven by algorithms, consumers might start to doubt whether these interactions are truly sincere.

The Future of Hybrid Influencers

As AI technology continues to evolve, we’re likely to see the emergence of hybrid influencers—where human creativity meets AI’s capabilities. These hybrid models could offer the best of both worlds, combining the authenticity and relatability of human influencers with the efficiency and adaptability of AI.

The versatility of AI influencers across industries is expected to significantly impact both marketing and entertainment. From fashion to gaming, AI-generated personas can be tailored to fit any brand’s needs, offering endless possibilities for engagement and creativity.

In the future, we can expect ongoing innovation in this space. As AI continues to develop, the capabilities of AI influencers will expand, offering new opportunities for brands to engage with audiences in ways we can only imagine today.

Takeaway

The rise of AI-generated influencers marks a new chapter in the evolution of digital marketing. While they offer undeniable advantages—such as continuous engagement, creative freedom, and cost-effectiveness—they also pose significant challenges, particularly around ethics and authenticity.

As the industry continues to grapple with these issues, one thing is clear: AI influencers are here to stay. For brands willing to navigate the complexities, these digital personas offer a powerful new tool to connect with audiences in an increasingly digital world.

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10 Uses of Artificial Intelligence in Mental Health

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AI for mental health

AI is already changing the way we live and work, and now it’s transforming mental health care, too. And, some say AI for mental health is actually making a real difference.

With the most obvious application being AI chatbots for mental health, of course. Using those, people can opt for a meaningful conversation with an AI chatbot instead of waiting weeks to see a therapist. And not just a chatbot – the one that understands how they feel and offers real support with managing anxiety, stress and depression.

The technological transformation couldn’t come at a better time. We are in the middle of a mental health crisis. In the U.S. alone, one in five adults—over 50 million people—experienced a mental illness in 2019-2020, according to Mental Health America’s 2023 report. Globally, around 280 million people are battling depression, based on the latest data from the World Health Organization. The demand for mental health care is massive, and traditional solutions aren’t just enough.

So, how exactly is Artificial Intelligence changing mental health care? Let’s dive into ten ways it’s revolutionizing the field.

1. Can AI Chatbots Really Help with Emotional Support?

Yes! AI-powered chatbots like Woebot and Wysa are designed to help people manage stress, anxiety, and other emotional challenges. These bots can have real conversations with you, offering techniques and exercises based on cognitive-behavioral therapy (CBT). They’re available 24/7, so whether you need a chat at 3 AM or during a lunch break, they’re there for you.

2. How Does AI Detect Mental Health Issues Early?

AI is great at spotting patterns—sometimes even before we realize something’s wrong. Researchers are developing AI tools that can analyze speech, facial expressions, and even social media activity to detect signs of depression or anxiety. For example, a study from JMIR Mental Health found that AI could identify early markers of depression just by analyzing social media posts.

3. Can AI Help Me Find the Right Therapy Faster?

Absolutely. AI can analyze your specific needs and help therapists personalize treatment plans. Platforms like Lyssn use AI to assess therapy sessions, giving therapists insights that help them adjust and improve their approach based on what’s working best for you.

4. Can AI Predict When Someone Might Be at Risk for Suicide?

Yes, AI can be a powerful tool for suicide prevention. By analyzing electronic health records and other data, AI models can identify people at high risk. A study in Nature Human Behaviour showed that AI algorithms could predict suicide attempts with impressive accuracy, giving healthcare providers a chance to step in early.

5. Can Virtual Reality (VR) Help with Mental Health Treatment?

It can! Virtual reality (VR) combined with AI is being used to treat conditions like PTSD and phobias through exposure therapy. Companies like Psious create VR environments where patients can safely confront and overcome their fears in controlled, virtual settings.

6. How Does AI Track Mental Health Trends Using Social Media?

AI is great at combing through large amounts of data, like social media posts, to pick up on mental health trends. This helps organizations like the World Health Organization monitor public mental health in real time, potentially identifying crises or spikes in anxiety and depression across communities.

7. Can AI Understand Emotions Through Voice or Facial Recognition?

Yes! AI systems can analyze your voice tone and facial expressions to detect emotions you might not even be fully aware of. For example, Emotion AI by Affectiva looks at facial cues to offer insights into your emotional state, helping people become more aware of their feelings.

8. How Do AI Apps Make Meditation More Effective?

Apps like Headspace and Calm use AI to tailor mindfulness and meditation exercises based on your progress. These apps learn what works best for you over time and can adjust sessions to better suit your mood and needs.

9. Can AI Improve Mental Health Research?

AI is making huge contributions to the research in the field by analyzing large datasets to uncover patterns and connections that humans might miss. Organizations like the National Institute of Mental Health (NIMH) are using AI to develop better treatments and interventions by studying complex mental health conditions more efficiently.

10. Can AI Help Train Mental Health Professionals?

It sure can! AI simulations and virtual patients are being used to train mental health professionals. Platforms like Kognito offer role-play simulations that help clinicians practice conversations about mental health, making training more interactive and practical.


Why Is There Such a Growing Need for AI in Mental Health?

AI chatbots for mental health

The COVID-19 pandemic triggered a global mental health crisis, with anxiety, depression, and stress becoming more widespread than ever. Traditional mental health services are overwhelmed, and getting an appointment with a psychiatrist can take months. And even when you do, the diagnosis is often subjective, which can delay the right treatment.

How Is AI Disrupting the Mental Health Space?

AI offers solutions that traditional methods can’t. It helps:

  • Reach More People: Tools like chatbots are available anytime, anywhere, so more people can access mental health support, even those in remote areas.
  • Reduce Stigma: AI tools can be used anonymously, which helps people feel more comfortable seeking help without the fear of being judged.
  • Relieve Overburdened Systems: AI can handle many tasks—like monitoring symptoms or offering emotional support—freeing up professionals to focus on more complex cases.

The future of mental health care lies in blending AI with human expertise. According to a review in the Journal of Medical Internet Research, while its potential to enhance mental health care is immense, we still need to address ethical concerns, such as privacy and the need for human empathy in therapy.


What’s Next for AI and Mental Health?

AI isn’t going to replace therapists, but it’s a fantastic tool to support both patients and mental health professionals. It can help make care more personalized, accessible, and effective for everyone. As long as it’s implemented responsibly, AI could be a key part of solving the global mental health crisis.

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Microsoft Rolls Out AI Agent—The Digital Employees Taking Over Work

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Microsoft introduces AI agents

In the past few months, big players like Salesforce and HubSpot have launched AI-powered agents. Now, Microsoft is stepping in too a major announcement of AI agents through their Copilot Studio platform. AI agents, or AI employees.

So, what exactly are AI agents, and how can they help you? Let’s break it down.

What is Microsoft’s AI Agent in Copilot Studio?

Microsoft’s AI agents are like digital workers that can take over many tasks for you. Need help handling emails or customer requests? These agents can do that. Want someone (or something) to scan documents, prepare reports, or manage schedules? AI agents can handle those tasks, too.

So, what’s included in Microsoft’s AI agents?

  • Pre-built templates: You can use templates for things like helpdesk support, HR tasks, or sales follow-ups. This means you don’t have to start from scratch.
  • Custom agents: You can customize these AI agents to fit your exact needs. Can be processing customer inquiries or automating workflows. Like, anything you need.
  • Rules and triggers: The AI agents can be programmed to respond automatically to events, like an incoming email or a customer request.
  • Seamlessly integrated: Microsoft’s AI agents work with platforms like Salesforce and Microsoft Fabric, so they’ll fit right into your existing systems.

How are businesses using AI agents right now?

Here’s an example. McKinsey, a major consulting firm, is already using Microsoft’s AI agents. In their demo, the AI agent receives an email from a client requesting a meeting. The agent processes the request, checks their internal systems, and forwards everything to the right person. It even attaches all the necessary information. And it all happens automatically—just from an email.

More organizations like Clifford Chance, McKinsey & Company, Pets at Home and Thomson Reuters are too building their own customized agents to answer their corporate needs.

Microsoft has already launched Copilot Studio, but a more broad release is expected by mid-to-late 2025.

Why should you care about AI agents?

So, why should your business care about this new wave of AI agents? The answer is simple: time and cost savings.

Think about all the time spent on repetitive tasks—scheduling meetings, writing follow-up emails, or managing support tickets. These AI agents can handle it all. That means you and your team can focus on more important things, like strategy and innovation.

Here’s what AI agents can do for you:

  • Save time by automating repetitive tasks.
  • Reduce costs by taking over routine work that normally requires staff.
  • Improve accuracy by performing tasks consistently without human error.
  • Scale up quickly as your business grows without needing to hire more people.

What tasks can Microsoft’s AI agents handle?

AI agents are like having a digital assistant for your business. They can help with:

  • Preparing reports and presentations
  • Conducting competitor research
  • Managing customer service inquiries
  • Analyzing documents
  • Writing code or monitoring system alerts

Imagine how much easier your workday would be with an AI agent handling these tasks for you.

Are AI Agents Replacing Jobs?

Of course, there are concerns about how AI might impact employment. Will these digital employees replace human workers? According to Charles Lamanna, a corporate vice-president at Microsoft, the goal is not to take jobs but to enhance them. AI agents are designed to handle the monotonous tasks, not the critical thinking and decision-making that humans excel at – at least for now. As Autogen AI agents, which are designed to debate and make decisions, continue to evolve, that could change in the future.

AI tools like these are being pitched as empowerment tools, helping employees become more efficient in their roles. Rather than replace workers, Microsoft sees AI agents as tools that allow people to spend more time on the meaningful aspects of their jobs.

The potential of AI agents is massive.

Especially as the AI industry is under pressure to prove that all the money invested in it will pay off. Investors have put billions into AI, expecting to see tangible results – not just in the tech advancement, but there’s a growing demand to see it directly improve business performance and generate a return on investment (ROI).

AI agents are one of the expected ways to show provide this. They can automate tasks, boost efficiency at anything from customer service to supply chain management.

But it’s not just about showing potential anymore—investors want to see real-world results. They’re looking for AI tools that can save money, improve processes, and increase revenue. The pressure is on AI companies to prove that these tools can work in everyday business, not just in controlled settings.

At the same time, AI needs to get even better to match human abilities. While AI agents can handle routine tasks, there’s still work to be done before they can fully take over more complex decisions. Closing this gap between what AI can do now and what it could do in the future is key to showing its full value.

Final Thoughts

It is now clear that AI agents and MAS will take over most of the repetitive work, reshape our economy the future of business.

But as with any technology, the true test will be how quickly businesses adopt these AI agents and integrate them into their daily workflows. Microsoft’s team envisions that AI agents will become as essential as personal computers in the workplace.

The question is: Are you ready to let digital employees take over the busywork?

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AI Video Ads? Meta’s MovieGen Could Be Creating the Ads You Can’t Escape

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ai video ads

Are AI video ads about to take over our screens and, well, minds? Meta’s latest tool, MovieGen, may just make that possible. Although it wasn’t specifically designed for advertising, the potential applications for AI-generated video in marketing are clear. It seems that personalized, hyper-targeted ads are just around the corner, and in ways we’ve never seen before.

What is MovieGen?

MovieGen is powered by two advanced AI models:

  • MovieGen Video: A 30-billion parameter system that generates 16-second, high-definition videos based on just a few words.
  • MovieGen Audio: A 13-billion parameter audio model that creates realistic sounds, background music, and effects to match the video, syncing seamlessly with the content​.

As outlined in their research paper, these models work together to both create dynamic, high-quality videos from scratch and edit existing ones. And, the fully-rendered video complete with audio.

The tools allows outstanding editing capabilities too. Want to change the background of your video? Simply type in a new description. Need to remove or add an object? MovieGen can localize those changes without affecting the rest of the scene​.

Early users have demonstrated how the AI can alter a video of someone throwing a ball, replacing it with a watermelon while keeping the rest of the video intact. This level of precision makes MovieGen not just a video creation tool but an AI-powered editing suite that even non-experienced users can handle.

Why MovieGen Could Change Advertising Forever

Let’s talk examples. Say, a a fashion brand launching a new shoe line. With MovieGen, the brand can automatically generate hundreds of variations of the same ad, each one personalized based on:

  • Location: A user in California could see a sunny beach setting, while someone in New York might see a bustling city backdrop.
  • Behavior: A fitness enthusiast might see the shoes in an active, sporty environment, while a casual user might see them styled in everyday, urban wear.
  • Preferences: Users who favor minimalist design might see a sleek, modern presentation, while others might get a more dynamic, colorful visual experience.

MovieGen also allows brands to adjust ads in real-time, making it easy to test different styles and messages. No need for a big production team, as adjustments can happen instantly based on feedback or results.

Ads You Can’t Ignore? The Good, The Bad, and The Future

MovieGen doesn’t just make ads easier to create—it makes them harder to ignore.

These ads can be personalized in a way that feels almost impossible to look away from. You’ll start seeing ads that seem like it was made just for you—your favorite colors, the type of content you engage with, all synced with audio that grabs your attention.

Clearly, MovieGen and its competing tools like Runway, Pika, and other generative AI tools for video editing and creation represents a huge leap forward. Personalized ads that these tools allow to produce so easily will lead to higher engagement, better conversions, and lower production costs. And for Meta, MovieGen could supercharge its advertising business, giving brands tools to create immersive, interactive ad experiences across their platforms.

What’s inevitable? With AI-generated content flooding platforms like Instagram, Facebook, and WhatsApp, there’s a good chance we could be bombarded with ads so well-crafted for us that they’re inescapable.

Meta’s Ad Business is transforming to AI Video Ads Business?

Meta has long been a leader in data-driven advertising, but MovieGen could take it to the next level. With AI video and audio generation incorporated into their advertising tools, Meta could offer brands an all-in-one platform to:

  • Create, edit, and optimize ad content in real-time.
  • Reach users with hyper-personalized, highly engaging ads that are crafted specifically for them.
  • Minimize production costs by eliminating the need for large-scale video shoots and post-production editing teams.

Meta’s MovieGen is here to change how ads are both made and delivered. With the ability to create thousands of personalized AI videos ads at once, the very essence of the way people interact with brands is likely to change dramatically. These ads won’t just be seen—they’ll be experienced, in ways that are immersive, dynamic, and extremely personal. For better or worse.

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