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Procreate on Generative AI: “We’re never going there”

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Procreate AI

Procreate’s CEO just announced that they won’t be adding generative AI to their products. So, what’s the big deal? Well, if you’re an artist who loves creating digital art by hand, this may be music to your ears.

Procreate on Generative AI

As stated on their website, Procreate emphasizes that they “will not replace your creativity with AI.” Instead, they focus on empowering artists by enhancing their creative process, not automating it. So, if you’re someone who values real, hand-crafted digital art, Procreate’s got your back.

“I really hate generative AI. I don’t like what’s happenig in the industry and I don’t like what it’s doing to artists. We’re not going to be introducing any generative AI into our products,” – said Procreate’s CEO James Cuda.

Video: Procreate on X

SO, What’s the Big Deal?

Generative AI has been making waves across creative industries, offering tools that can generate text, images, music, and even videos with minimal human input. For some, this tech is an amazing advancement that democratizes creativity. But when it comes to traditional artists, many of them consider it a threat to the authenticity and originality of human-made art.

AI is not our future
Photo: Procreate

Procreate’s decision to reject AI is making a strong point: they care more about human creativity than following tech trends. As stated on Procreate’s new AI section on their website:

“Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.”

Why is this a big deal? Well, choosing to go the other way while most tech companies are jumping on the AI bandwagon is nothing but a bold move. Procreate is definitely setting itself apart from the crowd, but it’s also entering a controversial debate.

The Community Reacts

And the response has been overwhelmingly positive. Many users expressed relief, thanking the company for protecting the integrity of traditional art. Some even joked about the birth of a new “AI-free” market, seeing this as a victory for ‘real art’. Comments like “Thank you for saving real artists!” and “This is the way” flooded social media. The sentiment is clear—Procreate is viewed as a guardian of traditional, human-centered creativity.

However, the decision hasn’t been met without critics too. Cannot AI and human creativity coexist and even complement each other? One commenter noted, “There is a way that AI will ASSIST people and RESPECT artists.” This perspective suggests that AI could be used as a tool to enhance, rather than replace, human creativity.

What’s Next for Procreate?

Procreate’s decision could give them a unique position in “AI-free” creative tools catering to artists who prefer a more traditional approach, attracting users who are wary of AI’s influence on the art world.

As Procreate doubles down on its commitment to human creativity, the question remains: will this decision set them apart in a crowded market, or will it limit their potential as competitors race to incorporate more AI into their products? Only time will tell.

“We don’t exactly know where this story’s gonna go, or how it ends, but we believe that we’re on the right path to supporting human creativity.”

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10 Uses of Artificial Intelligence in Mental Health

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AI for mental health

AI is already changing the way we live and work, and now it’s transforming mental health care, too. And, some say AI for mental health is actually making a real difference.

With the most obvious application being AI chatbots for mental health, of course. Using those, people can opt for a meaningful conversation with an AI chatbot instead of waiting weeks to see a therapist. And not just a chatbot – the one that understands how they feel and offers real support with managing anxiety, stress and depression.

The technological transformation couldn’t come at a better time. We are in the middle of a mental health crisis. In the U.S. alone, one in five adults—over 50 million people—experienced a mental illness in 2019-2020, according to Mental Health America’s 2023 report. Globally, around 280 million people are battling depression, based on the latest data from the World Health Organization. The demand for mental health care is massive, and traditional solutions aren’t just enough.

So, how exactly is Artificial Intelligence changing mental health care? Let’s dive into ten ways it’s revolutionizing the field.

1. Can AI Chatbots Really Help with Emotional Support?

Yes! AI-powered chatbots like Woebot and Wysa are designed to help people manage stress, anxiety, and other emotional challenges. These bots can have real conversations with you, offering techniques and exercises based on cognitive-behavioral therapy (CBT). They’re available 24/7, so whether you need a chat at 3 AM or during a lunch break, they’re there for you.

2. How Does AI Detect Mental Health Issues Early?

AI is great at spotting patterns—sometimes even before we realize something’s wrong. Researchers are developing AI tools that can analyze speech, facial expressions, and even social media activity to detect signs of depression or anxiety. For example, a study from JMIR Mental Health found that AI could identify early markers of depression just by analyzing social media posts.

3. Can AI Help Me Find the Right Therapy Faster?

Absolutely. AI can analyze your specific needs and help therapists personalize treatment plans. Platforms like Lyssn use AI to assess therapy sessions, giving therapists insights that help them adjust and improve their approach based on what’s working best for you.

4. Can AI Predict When Someone Might Be at Risk for Suicide?

Yes, AI can be a powerful tool for suicide prevention. By analyzing electronic health records and other data, AI models can identify people at high risk. A study in Nature Human Behaviour showed that AI algorithms could predict suicide attempts with impressive accuracy, giving healthcare providers a chance to step in early.

5. Can Virtual Reality (VR) Help with Mental Health Treatment?

It can! Virtual reality (VR) combined with AI is being used to treat conditions like PTSD and phobias through exposure therapy. Companies like Psious create VR environments where patients can safely confront and overcome their fears in controlled, virtual settings.

6. How Does AI Track Mental Health Trends Using Social Media?

AI is great at combing through large amounts of data, like social media posts, to pick up on mental health trends. This helps organizations like the World Health Organization monitor public mental health in real time, potentially identifying crises or spikes in anxiety and depression across communities.

7. Can AI Understand Emotions Through Voice or Facial Recognition?

Yes! AI systems can analyze your voice tone and facial expressions to detect emotions you might not even be fully aware of. For example, Emotion AI by Affectiva looks at facial cues to offer insights into your emotional state, helping people become more aware of their feelings.

8. How Do AI Apps Make Meditation More Effective?

Apps like Headspace and Calm use AI to tailor mindfulness and meditation exercises based on your progress. These apps learn what works best for you over time and can adjust sessions to better suit your mood and needs.

9. Can AI Improve Mental Health Research?

AI is making huge contributions to the research in the field by analyzing large datasets to uncover patterns and connections that humans might miss. Organizations like the National Institute of Mental Health (NIMH) are using AI to develop better treatments and interventions by studying complex mental health conditions more efficiently.

10. Can AI Help Train Mental Health Professionals?

It sure can! AI simulations and virtual patients are being used to train mental health professionals. Platforms like Kognito offer role-play simulations that help clinicians practice conversations about mental health, making training more interactive and practical.


Why Is There Such a Growing Need for AI in Mental Health?

AI chatbots for mental health

The COVID-19 pandemic triggered a global mental health crisis, with anxiety, depression, and stress becoming more widespread than ever. Traditional mental health services are overwhelmed, and getting an appointment with a psychiatrist can take months. And even when you do, the diagnosis is often subjective, which can delay the right treatment.

How Is AI Disrupting the Mental Health Space?

AI offers solutions that traditional methods can’t. It helps:

  • Reach More People: Tools like chatbots are available anytime, anywhere, so more people can access mental health support, even those in remote areas.
  • Reduce Stigma: AI tools can be used anonymously, which helps people feel more comfortable seeking help without the fear of being judged.
  • Relieve Overburdened Systems: AI can handle many tasks—like monitoring symptoms or offering emotional support—freeing up professionals to focus on more complex cases.

The future of mental health care lies in blending AI with human expertise. According to a review in the Journal of Medical Internet Research, while its potential to enhance mental health care is immense, we still need to address ethical concerns, such as privacy and the need for human empathy in therapy.


What’s Next for AI and Mental Health?

AI isn’t going to replace therapists, but it’s a fantastic tool to support both patients and mental health professionals. It can help make care more personalized, accessible, and effective for everyone. As long as it’s implemented responsibly, AI could be a key part of solving the global mental health crisis.

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Microsoft Rolls Out AI Agent—The Digital Employees Taking Over Work

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Microsoft introduces AI agents

In the past few months, big players like Salesforce and HubSpot have launched AI-powered agents. Now, Microsoft is stepping in too a major announcement of AI agents through their Copilot Studio platform. AI agents, or AI employees.

So, what exactly are AI agents, and how can they help you? Let’s break it down.

What is Microsoft’s AI Agent in Copilot Studio?

Microsoft’s AI agents are like digital workers that can take over many tasks for you. Need help handling emails or customer requests? These agents can do that. Want someone (or something) to scan documents, prepare reports, or manage schedules? AI agents can handle those tasks, too.

So, what’s included in Microsoft’s AI agents?

  • Pre-built templates: You can use templates for things like helpdesk support, HR tasks, or sales follow-ups. This means you don’t have to start from scratch.
  • Custom agents: You can customize these AI agents to fit your exact needs. Can be processing customer inquiries or automating workflows. Like, anything you need.
  • Rules and triggers: The AI agents can be programmed to respond automatically to events, like an incoming email or a customer request.
  • Seamlessly integrated: Microsoft’s AI agents work with platforms like Salesforce and Microsoft Fabric, so they’ll fit right into your existing systems.

How are businesses using AI agents right now?

Here’s an example. McKinsey, a major consulting firm, is already using Microsoft’s AI agents. In their demo, the AI agent receives an email from a client requesting a meeting. The agent processes the request, checks their internal systems, and forwards everything to the right person. It even attaches all the necessary information. And it all happens automatically—just from an email.

More organizations like Clifford Chance, McKinsey & Company, Pets at Home and Thomson Reuters are too building their own customized agents to answer their corporate needs.

Microsoft has already launched Copilot Studio, but a more broad release is expected by mid-to-late 2025.

Why should you care about AI agents?

So, why should your business care about this new wave of AI agents? The answer is simple: time and cost savings.

Think about all the time spent on repetitive tasks—scheduling meetings, writing follow-up emails, or managing support tickets. These AI agents can handle it all. That means you and your team can focus on more important things, like strategy and innovation.

Here’s what AI agents can do for you:

  • Save time by automating repetitive tasks.
  • Reduce costs by taking over routine work that normally requires staff.
  • Improve accuracy by performing tasks consistently without human error.
  • Scale up quickly as your business grows without needing to hire more people.

What tasks can Microsoft’s AI agents handle?

AI agents are like having a digital assistant for your business. They can help with:

  • Preparing reports and presentations
  • Conducting competitor research
  • Managing customer service inquiries
  • Analyzing documents
  • Writing code or monitoring system alerts

Imagine how much easier your workday would be with an AI agent handling these tasks for you.

Are AI Agents Replacing Jobs?

Of course, there are concerns about how AI might impact employment. Will these digital employees replace human workers? According to Charles Lamanna, a corporate vice-president at Microsoft, the goal is not to take jobs but to enhance them. AI agents are designed to handle the monotonous tasks, not the critical thinking and decision-making that humans excel at – at least for now. As Autogen AI agents, which are designed to debate and make decisions, continue to evolve, that could change in the future.

AI tools like these are being pitched as empowerment tools, helping employees become more efficient in their roles. Rather than replace workers, Microsoft sees AI agents as tools that allow people to spend more time on the meaningful aspects of their jobs.

The potential of AI agents is massive.

Especially as the AI industry is under pressure to prove that all the money invested in it will pay off. Investors have put billions into AI, expecting to see tangible results – not just in the tech advancement, but there’s a growing demand to see it directly improve business performance and generate a return on investment (ROI).

AI agents are one of the expected ways to show provide this. They can automate tasks, boost efficiency at anything from customer service to supply chain management.

But it’s not just about showing potential anymore—investors want to see real-world results. They’re looking for AI tools that can save money, improve processes, and increase revenue. The pressure is on AI companies to prove that these tools can work in everyday business, not just in controlled settings.

At the same time, AI needs to get even better to match human abilities. While AI agents can handle routine tasks, there’s still work to be done before they can fully take over more complex decisions. Closing this gap between what AI can do now and what it could do in the future is key to showing its full value.

Final Thoughts

It is now clear that AI agents and MAS will take over most of the repetitive work, reshape our economy the future of business.

But as with any technology, the true test will be how quickly businesses adopt these AI agents and integrate them into their daily workflows. Microsoft’s team envisions that AI agents will become as essential as personal computers in the workplace.

The question is: Are you ready to let digital employees take over the busywork?

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AI Video Ads? Meta’s MovieGen Could Be Creating the Ads You Can’t Escape

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ai video ads

Are AI video ads about to take over our screens and, well, minds? Meta’s latest tool, MovieGen, may just make that possible. Although it wasn’t specifically designed for advertising, the potential applications for AI-generated video in marketing are clear. It seems that personalized, hyper-targeted ads are just around the corner, and in ways we’ve never seen before.

What is MovieGen?

MovieGen is powered by two advanced AI models:

  • MovieGen Video: A 30-billion parameter system that generates 16-second, high-definition videos based on just a few words.
  • MovieGen Audio: A 13-billion parameter audio model that creates realistic sounds, background music, and effects to match the video, syncing seamlessly with the content​.

As outlined in their research paper, these models work together to both create dynamic, high-quality videos from scratch and edit existing ones. And, the fully-rendered video complete with audio.

The tools allows outstanding editing capabilities too. Want to change the background of your video? Simply type in a new description. Need to remove or add an object? MovieGen can localize those changes without affecting the rest of the scene​.

Early users have demonstrated how the AI can alter a video of someone throwing a ball, replacing it with a watermelon while keeping the rest of the video intact. This level of precision makes MovieGen not just a video creation tool but an AI-powered editing suite that even non-experienced users can handle.

Why MovieGen Could Change Advertising Forever

Let’s talk examples. Say, a a fashion brand launching a new shoe line. With MovieGen, the brand can automatically generate hundreds of variations of the same ad, each one personalized based on:

  • Location: A user in California could see a sunny beach setting, while someone in New York might see a bustling city backdrop.
  • Behavior: A fitness enthusiast might see the shoes in an active, sporty environment, while a casual user might see them styled in everyday, urban wear.
  • Preferences: Users who favor minimalist design might see a sleek, modern presentation, while others might get a more dynamic, colorful visual experience.

MovieGen also allows brands to adjust ads in real-time, making it easy to test different styles and messages. No need for a big production team, as adjustments can happen instantly based on feedback or results.

Ads You Can’t Ignore? The Good, The Bad, and The Future

MovieGen doesn’t just make ads easier to create—it makes them harder to ignore.

These ads can be personalized in a way that feels almost impossible to look away from. You’ll start seeing ads that seem like it was made just for you—your favorite colors, the type of content you engage with, all synced with audio that grabs your attention.

Clearly, MovieGen and its competing tools like Runway, Pika, and other generative AI tools for video editing and creation represents a huge leap forward. Personalized ads that these tools allow to produce so easily will lead to higher engagement, better conversions, and lower production costs. And for Meta, MovieGen could supercharge its advertising business, giving brands tools to create immersive, interactive ad experiences across their platforms.

What’s inevitable? With AI-generated content flooding platforms like Instagram, Facebook, and WhatsApp, there’s a good chance we could be bombarded with ads so well-crafted for us that they’re inescapable.

Meta’s Ad Business is transforming to AI Video Ads Business?

Meta has long been a leader in data-driven advertising, but MovieGen could take it to the next level. With AI video and audio generation incorporated into their advertising tools, Meta could offer brands an all-in-one platform to:

  • Create, edit, and optimize ad content in real-time.
  • Reach users with hyper-personalized, highly engaging ads that are crafted specifically for them.
  • Minimize production costs by eliminating the need for large-scale video shoots and post-production editing teams.

Meta’s MovieGen is here to change how ads are both made and delivered. With the ability to create thousands of personalized AI videos ads at once, the very essence of the way people interact with brands is likely to change dramatically. These ads won’t just be seen—they’ll be experienced, in ways that are immersive, dynamic, and extremely personal. For better or worse.

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